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Reshuffling the Automation Majors

by Jim Pinto | from Pinto's Archive


After a few lean years, most of the major automation companies have generated respectable growth and profits for several quarters. You know the expression, "A rising tide floats all boats".

As I've predicted previously, this signals a period of new mergers and acquisitions; the weak players are vulnerable to buyout, and the strong are looking for customer-base expansion plus consolidation of talent and resources.

The strong mid-size players, especially publicly-held companies, are subject to attractive buyout offers. The recent MTL acquisition by Cooper Industries is a primary example. Cooper, already $6B, is growing aggressively through good strategic acquisitions.

The top-10 include Siemens, ABB, Honeywell, Schneider, Rockwell, Emerson, GE, Yokogawa, Omron, Invensys. Expect this top tier to be reshuffled soon. So, who will buy whom?

Rule out the Japanese - they are not acquirable and don't know how to make large acquisitions. There's still some talk about Siemens buying Honeywell (Process Solutions), but that's unlikely. Emerson (Process Management) is well managed and more likely to acquire than be acquired (Foxboro?). The Europeans - Siemens, ABB and Schneider - are indeed looking and have the wherewithal to buy, though they may simply settle for small fry.

My recent (15 May, 2008) InTech Pinto's Points discussed growth obstacles for larger companies, at the Phase-5 tier (weblink below). The two majors remaining in this category are Rockwell and Invensys.

At $5B annual revenue, Rockwell Automation made questionable UK acquisitions in an effort to grow, but itself is an acquisition target. ABB has a lot of process systems (via Bailey, Kent Taylor and others) but not much of the PLC-base that Rockwell brings.

In the May 08 issue of his insightful UK "Automation Insider", Andrew Bond discussed the intended Rockwell push into Process Systems via their recent acquisitions - ProsCon, ICS Triplex and Pavilion Tech. - plus the continuing alliance with Endress+Hauser.

Frankly, Rockwell is flailing; they simply don't have the depth of understanding of the Process business. "Long time veteran" Richard Sturt, who is in charge of the Process initiatives, doesn't have the management clout to achieve any real success. This appears to me to be one of many Rockwell "toes in the water". The only way they can succeed in the Process market is through a BIG acquisition. But they are more likely to be acquired.

From the continuing moans and groans on the Rockwell weblog, especially from the UK (link below) Rockwell still seems to be somewhat shaky. How much longer can they flail?

At about £2B ($4B) Invensys has recovered somewhat, but can't hope to get much beyond barely eking out marginal profits to meet cash-flow demands. Even as they finished the fiscal third quarter with net cash for the first time in history, Invensys reported only 5% year-over-year sales growth, lagging the other majors.

Invensys stock is still languishing at about 318p; market-cap is about $4B. Invensys Process Systems (IPS) is precarious, and there are those who suggest that Foxboro's instrumentation side is for sale. Rail Systems is unrelated, and is available if anyone is interested. The crown jewels, Wonderware and Archestra, are bait for the right whale.

Invensys is dangling in the wind. GE has GE-Fanuc but no DCS - so that's a possibility. Emerson? No. Schneider, or Siemens? Maybe. There may be other surprises. Stay tuned.


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